Strategic Partner to Senior Women Leaders 

You’ve delivered results others couldn’t.

But you’re ready for more..

More impact. More influence. More ownership.

This is your next chapter—leading with vision, clarity, and power.

Strategic Partner to Senior Women Leaders 

You’ve delivered results others couldn’t.

But you’re ready for more..

More impact. More influence. More ownership.

This is your next chapter—leading with vision, clarity, and power.

AS FEATURED IN

You’ve been the one everyone relies on.

 

The trusted leader. The fixer. The one who steps in when no one else can.

But deep down, you’re tired of being the dependable workhorse.


You’re tired of operating in the shadows, watching others take credit for ideas you sparked, strategies you shaped, and outcomes you delivered.

You feel the pull for something more.

 You’ve spent years mastering the game.
Delivering results that others couldn’t.

 And yet, here you are.

Still fighting to be seen as the visionary you know you are.

The one who drives decisions. The one whose voice shifts conversations.

The one whose leadership defines the future, not just fixes the present.

But instead, you’ve been:

  • Praised for your execution, but not trusted with strategy.
  • Seen as “intimidating” when you’re just being clear.
  • Expected to stabilize chaos but rarely invited to shift the strategy.

This isn’t just about stepping into more authority.


It’s about breaking free from the role you’ve been boxed into and stepping fully into the power you’ve been holding back.


To shape strategy, influence outcomes, and create a career and life that finally reflect your true vision.

It’s about showing up in any room knowing your presence changes the dynamic, your voice carries weight, and your decisions leave a mark.

This is your next chapter.
Not following the script, but rewriting it altogether.

And I’m here to help you make it happen.

You’ve been the one everyone relies on.

 

The trusted leader. The fixer. The one who steps in when no one else can.

But deep down, you’re tired of being the dependable workhorse.


You’re tired of operating in the shadows, watching others take credit for ideas you sparked, strategies you shaped, and outcomes you delivered.

You feel the pull for something more.

 You’ve spent years mastering the game.
Delivering results that others couldn’t.

 And yet, here you are.

Still fighting to be seen as the visionary you know you are.

The one who drives decisions. The one whose voice shifts conversations.

The one whose leadership defines the future, not just fixes the present.

But instead, you’ve been:

  • Praised for your execution, but not trusted with strategy.
  • Seen as “intimidating” when you’re just being clear.
  • Expected to stabilize chaos but rarely invited to shift the strategy.

This isn’t just about stepping into more authority.
It’s about breaking free from the role you’ve been boxed into and stepping fully into the power you’ve been holding back.


To shape strategy, influence outcomes, and create a career and life that finally reflect your true vision.

It’s about showing up in any room knowing your presence changes the dynamic, your voice carries weight, and your decisions leave a mark.

This is your next chapter.
Not following the script, but rewriting it altogether.

And I’m here to help you make it happen.

"I thought I was thriving by every external measure, but I couldn’t shake the feeling that something was missing. Alicia didn’t just elevate my leadership but she transformed how I show up in every area of my life. After 20 years, I finally feel aligned with who I am and the legacy I’m building."

- Sarah B., COO

"When you reach a certain level of success, finding someone who truly understands your world is rare. Alicia gets it. Her approach challenged me to think bigger and align my leadership with my values. The impact has been transformative, not just in my career but across every area of my life. This was the investment I didn’t know I needed."

 - Rachel T., Founder & CEO

I'm Alicia Perkins...

For years, I’ve guided senior leaders through the complexities of their roles.

But the ones who truly thrive don’t just meet expectations, they shatter them.

They aren’t just trusted to deliver; they’re shaping strategy, leading conversations, and influencing outcomes on their terms.

The truth is, I know how exhausting it feels to carry the weight of being "the one who gets it done."

To excel in a system that rewards execution over vision, stability over innovation, and results over recognition.

 Where your brilliance is acknowledged but not fully valued, and where your leadership potential feels capped by the limits of someone else’s expectations.

And I know, because I’ve lived it.

Now, as a business owner, wife, and mom, I understand the demands of balancing big ambitions with real life.

That’s why I partner with senior women leaders like you—leaders who’ve mastered the game but are ready for more.

More clarity. More alignment. More influence.

Together, we’ll turn that quiet pull for something greater into a clear, actionable strategy.

One that amplifies your voice, positions you for the opportunities you deserve, and aligns your leadership with the woman you’re becoming.

This isn’t about becoming “more polished.”

It’s about showing up powerfully and unapologetically...because you’re already enough.

Let’s create your next chapter—on your terms.

Learn More About My Work

I'm Alicia Perkins...

For years, I’ve guided senior leaders through the complexities of their roles.

But the ones who truly thrive don’t just meet expectations, they shatter them.

They aren’t just trusted to deliver; they’re shaping strategy, leading conversations, and influencing outcomes on their terms.

The truth is, I know how exhausting it feels to carry the weight of being "the one who gets it done."

To excel in a system that rewards execution over vision, stability over innovation, and results over recognition.

 Where your brilliance is acknowledged but not fully valued, and where your leadership potential feels capped by the limits of someone else’s expectations.

And I know, because I’ve lived it.

Now, as a business owner, wife, and mom, I understand the demands of balancing big ambitions with real life.

That’s why I partner with senior women leaders like you—leaders who’ve mastered the game but are ready for more.

More clarity. More alignment. More influence.

Together, we’ll turn that quiet pull for something greater into a clear, actionable strategy.

One that amplifies your voice, positions you for the opportunities you deserve, and aligns your leadership with the woman you’re becoming.

This isn’t about becoming “more polished.” It’s about showing up powerfully and unapologetically...because you’re already enough.

Let’s create your next chapter—on your terms.

LEARN MORE ABOUT MY WORK

READY TO GET STARTED?

Ways to Partner Together:

Work With Me

An exclusive coaching experience designed for senior women leaders who are ready to transform how they lead, live, and create impact at the highest levels.

Apply Now

Career Revamp Podcast 

Conversations exploring how to lead, live, and create impact from a place of alignment and unapologetic purpose.

Join the Conversation

"Alicia helped me redefine what leadership looks like, not by doing more, but by leading from a place of clarity and vision. Her approach transformed how I show up at work and at home. For the first time, I’m building a business and a life that feel fully aligned."

- Cynthia R., Founder

"For years, I was stuck in a cycle of over-delivering and feeling like something was missing. Alicia’s partnership helped me step back, focus on what truly mattered, and lead in a way that felt authentic. Within months, I secured a promotion, increased my salary by 47%, and finally started building the life I actually want."

 -Julia L., CMO

"I was exhausted from carrying the weight of everyone else’s expectations. Alicia showed me how to break free from that and step into my own vision. Her guidance didn’t just change my career, it changed my life."

 - Angelique S., Head of Strategy

 Weekly Insights

For senior women leaders ready to redefine success, these weekly insights offer more than strategies. They’re an invitation to reimagine what’s possible for your life, leadership, and legacy.

SPEAKING & TRAININGS

Through keynotes and workshops, I empower organizations to unleash the full potential of their senior women leaders. With a deep understanding of leadership dynamics and the challenges women face at the highest levels, I go beyond inspiration to deliver actionable strategies that drive meaningful, lasting impact—within the organization and beyond.

Book a Powerful Experience